Did you know that many businesses get more traffic, leads and sales through SEO?
Search engine optimization is the process of improving the ranking of your web pages on search engines’ organic or unpaid search results pages (such as Google, Yahoo and Bing) for search queries related to your business, brand, product or service against your competition. And because of this, SEO will give you high visibility and ranking and so giving you more traffic to your website and a higher chance of getting leads, conversions and sales for your business.
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Wiki Definition of Search Engine Optimization
Search Engine Optimization
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine‘s “natural” or un-paid (“organic“) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Search engine optimization
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
The plural of the abbreviation SEO can also refer to “search engine optimizers,” those who provide SEO services.